CHINA
Contra Productions
China Ltd.
No.1 Art Base, Han Fang
Museum C, Beijing
胜由我定 – Commit To Win. Only you can decide the result of the game. But what if you’re up against failure — man’s toughest opponent — how do you beat it?
Client: Jordan Brand
Agency: AKQA Shanghai
Director: Alastair McKevitt
Contra Productions China, Beijing x DOOMSDAY, Los Angeles